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Layne Van Vranken

Layne Van Vranken is a fashion, beauty, and retail affiliate and e-commerce writer at Us. She loves keeping up with celeb style (esp the Royal Family), tracking down affordable dupes, new product releases, anti-aging skincare devices, exciting brand collaborations, anything and everything Gen Z and Gen X, and more. An honors graduate of The University of Texas at Austin, Layne is a true, slightly cliche, Texan at heart, riding horses, rocking boots on the regular, and keeping barbecue in a steady dietary rotation.

carter's 12 days of deals

Carter's 12 Days of Deals Is Here — Shop Kids' Clothes for Under $12

Some people use holiday sales to snag discounted gifts and holiday essentials, but I like to stock up on clothes for my ever-growing kiddos. That’s why Carter’s 12 Days of Deals event is currently at the top of my shopping list, with daily offers on select favorites all priced at $12 and under. As a […]

Ka'Chava

Low on Fiber? This 3-in-1 Powder Can Help Boost Digestion

As someone who has to get three kids out the door by 6:30 AM every day, I’m not the best at meal prep. Thankfully, I’ve found a few shortcuts that help me squeeze in something good for my health during the morning rush, including Ka’Chava’s All-In-One Nutrition Shakes. And while I’m a fan of most […]

Helix mattress

The Internet's Favorite Mattress Brand Just Launched a Kids Version

When I entered motherhood, few decisions felt as daunting as choosing what mattress my little one would sleep on. And, as a die-hard Helix mattress fan, I have to admit I’m jealous of the parents who can now add the newly released Helix crib mattress to their registries. Truth be told, I wish this launch […]

PARIS, FRANCE - SEPTEMBER 03: Ilirida Krasniqi wears slicked-back dark hair in a low bun, black rectangular sunglasses, a black leather shoulder bag, a black fur jacket layered over a black satin ruched dress with a draped waist and asymmetric high-low hem, black leather pointed-toe pumps shoes with stiletto heels, outside Nina Ricci, during Paris Fashion Week - Womenswear Spring Summer 2026, on September 03, 2025 in Paris, France (Photo by Edward Berthelot/Getty Images)

These Satin Wedding Guest Dresses Scream 'Luxury' — All Under $75

It’s hard to find dresses that look expensive without actually spending a lot, but thankfully, a few style hacks can majorly do the trick. One of our favorites? Opting for a sleek satin maxi dress. With its gorgeous sheen, elegant drape and surprisingly slimming silhouette, the elegant dress style delivers a designer-inspired look without requiring […]

NEW YORK, NEW YORK - SEPTEMBER 14: A guest is seen wearing a red long-sleeve belted shirt dress, black cat-eye sunglasses, black leather crossbody bag with gold chain strap and black slingback heels with gold cap toe outside a fashion show during New York Fashion Week on September 14, 2026 in New York City. (Photo by Romain Maurice/Getty Images)

17 Loose Thanksgiving Dresses That Look Effortlessly Expensive — From $10

In just a few weeks, we’ll be festively feasting in style as Thanksgiving brings plenty of gatherings with family and friends. Naturally, we want to look our chicest, choosing loose Thanksgiving dresses that balance sophistication with all-day comfort, and there’s no better place to shop than Amazon. For those who want to master rich-mom style or, […]

kudos

Costco Just Added These Parent-Loved Diapers at a Huge Discount

As a tried-and-true Costco mom, I know a good deal when I see one — especially on diapers. And now that chlorine-free diapers at Costco are finally a thing, I have another reason to stock up. The retailer might be known for carrying brands like Huggies, Pull-Ups and its very own Kirkland diapers, but its […]

longline tops

Love Leggings? These Rich-Mom Tops Make the Comfy Staple Look More Polished — From $17

Even when we’re not in the mood to show off our shape, we still want to look polished and put-together. Enter rich-mom longline tops, the secret to looking effortlessly chic without squeezing into anything clingy. With their elongated silhouettes and expensive-looking details, these fall wardrobe staples deliver designer-inspired sophistication while keeping comfort a priority. Retailers […]

US executive producer and actress Reese Witherspoon attends Apple TV Limited Series premiere of "Lucky" at the Directors Guild of America in Los Angeles on July 13, 2026. (Photo by VALERIE MACON / AFP via Getty Images)

Reese Witherspoon’s Polished Sweater Style Is Perfect for Women 40+

Though her style has evolved through the decades, we’re rather partial to Reese Witherspoon’s 50-something style. The gorgeous actress and producer has developed a solid rich mom wardrobe full of staples like tailored blazers, easy day dresses and the ever‑versatile chic V‑neck sweater. Witherspoon debuted a particularly gorgeous white V-neck sweater late last month on […]

PARIS, FRANCE - OCTOBER 04: A guest wears black bag, burgundy skirt, top, velvet jacket, ankle boots outside Hermes during the Womenswear Spring Summer 2026 as part of Paris Fashion Week on October 04, 2025 in Paris, France. (Photo by Christian Vierig/Getty Images)

17 Festive and Flattering Holiday Party Dresses Perfect for Women 40+

It might still be October, but holiday parties, Christmas luncheons and festive family gatherings will be here before you know it. That’s why we’re shopping for elegant holiday party dresses now before those early celebrations and last-minute outfit panics sneak up on Us. Our top holiday picks are ideal for women over 40 who appreciate […]

Frida

I'm a Mom of 3 — These Clever Baby Products on Amazon Are a Game-Changer

If there’s one piece of advice I wish I’d received as a new mom, it’s to stock my medicine cabinet just as diligently as I stocked up on diapers and wipes. Thankfully, I’ve learned a thing or two in my nearly 10 years of motherhood, and one of the biggest lessons is to always have […]

Heidi Klum

Heidi Klum Made Baggy Jeans Look Like a Million Bucks — The $38 Look

Though she’s technically retired from the runway, Heidi Klum hasn’t stopped making stylish statements. In fact, her latest off-duty model look has Us ready to give our fall wardrobes a supermodel-approved refresh. Just last month, the Project Runway host was spotted walking through a Milan airport rocking the chicest travel ensemble, but it’s her relaxed, […]

fall-pajamas-styles

I Own More Than 25 Pairs of PJs, But These 15 Styles Are Calling My Name

I live for life’s little indulgences — and while I love chic clothes, accessories and shoes, nothing delights me quite like a great pair of pajamas. With more than 25 sets stuffed into my drawers, you could say I have a PJ problem, but that’s not stopping me from stocking up on dreamy fall pajamas […]

NOTTINGHAM, ENGLAND - OCTOBER 15: Meghan, Duchess of Sussex greet well-wishers as she arrives at the Community Recording Studio (CRS), a youth and community charity that offers a wide range of creative activities, sports, mentoring and youth development programmes, during her visit to Nottingham on October 15, 2026 in Nottingham, England. (Photo by Karwai Tang/WireImage)

Meghan Markle’s Pricey Sweater Has a $40 Rich Mom Lookalike

It turns out Meghan Markle loves winter whites just as much as we do. Earlier this month, the Duchess of Sussex introduced As Ever’s advent calendar, wearing a luxurious white crewneck sweater, instantly inspiring Us to give our cold-weather wardrobe a royal refresh. Luckily, you don’t have to splurge to create her endlessly elegant look. […]

genexa

This Kids' Fever Reducer and Pain Reliever Is a Mom-Approved Must-Have

As a mom of three young kids, I’ve learned my little ones aren’t willing to share anything unless it’s an illness. With flu season quickly approaching, I’m preparing for my fair share of runny noses, sleepless nights and surprise fevers, which is why I’m stocking up on Genexa’s clean-ingredient fever reducer and pain relief for […]

PARIS, FRANCE - OCTOBER 05: Sara Walker wears a dark wash denim midi dress with brass button details, a light beige trench coat, dark brown sunglasses and black patent leather block heel loafers outside Zimmermann on October 05, 2026 in Paris, France. (Photo by Christian Vierig/Getty Images)

Give Jeans a Break — These Denim Dresses Make Fall Dressing Look Luxe

Though it’s one of our favorite materials, we tend to see fewer denim dresses when fall rolls around, and that’s downright criminal. In fact, fall is the perfect season to break out expensive‑looking denim dresses, especially ones that are layer‑ready, long‑sleeved or structured enough to pair with your favorite outerwear. That’s why we’re stocking up […]

PARIS, FRANCE - OCTOBER 06: A guest wears long straight black hair past the shoulders with a center part, gold hoop earrings, a beige quilted leather shoulder bag with a gold chain strap, an olive green chiffon long-sleeve ruffled maxi dress with a sheer yoke and horizontal sheer paneling, tiered ruffle skirt, fluted bell sleeves and a front high slit, metallic gold strappy sandals shoes with thin stiletto heels, outside Zimmermann, during Paris Fashion Week - Womenswear Spring Summer 2026, on October 06, 2025 in Paris, France (Photo by Edward Berthelot/Getty Images)

17 Luxe Long-Sleeve Wedding Guest Dresses for Women Over 40 — From $15

Fall wedding season is upon Us, and with it, the opportunity to showcase impeccable seasonal style. If you think achieving that luxe wedding guest dress look requires spending hundreds, think again. Amazon is full of designer-inspired long‑sleeve wedding guest dresses that are especially flattering for women over 40. Far from being matronly, predictable or frumpy, […]

sweater hide tummy

17 Loose Fall Sweaters That Make Tummy Bulges Disappear

Fall is finally here, and with it, our favorite seasonal essential: sweaters. This season, we’re all about loose and slimming sweaters that are not only chic and cozy, but manage to hide any extra midsection weight without swallowing our shape. Thankfully, there’s countless styles we’re eyeing at Amazon that do just that, and we’re stocking […]

thanksgiving dress

17 Expensive-Looking Chic Thanksgiving Dresses for Women Over 40

Preheat the oven, set the table and wash off those pretty platters because Thanksgiving is right around the corner. Far from just being a day of dining and dressing, Thanksgiving is the perfect opportunity to pull out those expensive-looking fall dresses. If you’re over 40, chances are you’re on the hunt for a flattering Thanksgiving […]

PARIS, FRANCE - FEBRUARY 09: Maria Rosaria Rizzo wears long brown hair, lipstick, earrings, a gray canvas Prada bag with brown leather trim, a beige knit V-neck cardigan, white straight-leg pants, brown suede boots shoes with a block heel, during a street style fashion photo session, on February 09, 2026 in Paris, France (Photo by Edward Berthelot/Getty Images)

Walmart’s October Sale Is Here, and These Fashion Deals Are up to 51% Off

Walmart’s highly anticipated Deals & More sale is happening from October 5 through October 11, which means scoring discounts on stylish fashion finds right now. In fact, countless cool-girl style deals are hiding in plain sight at Walmart, and we can’t believe how good the mega markdowns are already. The week-long October sale is far […]

halloween-tops-walmart

Boo! Walmart Has Tons of Festive, Funny Halloween Tops, Starting at $8

We love chunky knits, cozy layers and all things autumn, but nothing sparks joy quite like a cute Halloween top. We’re making the most of the spooky season by rocking all sorts of humorous Halloween fashion, from pun‑filled tees to ghoulishly girly pieces and options that work well beyond October 31. It turns out that […]

MILAN, ITALY - SEPTEMBER 20: Yuwei Zhangzou wears black zipper, skirt, burgundy bag outside Gucci during the Milan Fashion Week Menswear Spring/Summer 2025 on September 20, 2024 in Milan, Italy. (Photo by Christian Vierig/Getty Images)

PSA: Mockneck Sweatshirts Are Fall's Cool-Girl Upgrade to Frumpy Hoodies

This fall we’re bidding adieu to crewnecks, turtlenecks, hoodies and the usual lineup of bland basics. Chic mockneck sweatshirts are about to become our whole personality, and Amazon definitely has the goods. Far from being just another cozy layer, mockneck sweatshirts deliver real structure, polish and that signature cool-girl energy we love. We tracked down […]

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